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 Rome, February 25, 2010 National Press Conference with President of Unioncamere Dardanello
CHOCOLATES of Italy is the new brand that will collect the best expressions of artisan chocolate,
made in Italy. The result is a valuable communication tool worldwide sponsored by a Chamber
Table,
which is planned to develop an ambitious project for the promotion and development of the Italian artisan chocolate, sponsored by the Chambers of Commerce of Ragusa, Cuneo and Belluno, which already collects the interest of many other areas of Italy.  Chocolate knows no crisis. Department stores, as well as in chocolate and sweet shops of Italy, consumers will not resist the desserts, products that often compensate for the sacrifices that many families need to do. Since 2010, the "hot chocolate" is entered in the ISTAT basket. This gourmet product, chocolate, despite being classified as non-essential goods, in recent years lived in a constant upward trend in sales, in contrast with the general contraction of consumption in many areas. The growth in sales of chocolate is not only the phenomenon of our market, but there is a growing interest in many countries, including Asia, the most populous continent, which play an increasingly important role in the global economic scenario. It is a 'black gold', the artisan chocolate, which the big industry is imitating , which chases quality and craftsmanship, and which often draws inspiration for the creation of new products.
 The new brand. With "Chocolate of Italy" is to promote, in a global market, a coordinated image of Italian artisan chocolate, preserving and enhancing the local specialties with the aim of exporting in the world the high quality Italian products. Many initiatives to be implemented, starting with a new and original web portal which will present the excellence of Italian artisan chocolate, making products and initiatives of the territories, which will promote the 'Streets of Chocolate, "high calling paths within the territory through magnificent chocolate characterized, as well as chocolate shops also by cultural and historical natural attractions, particularly relevant for a food and wine offer.
Open chocolate. Will be organized a national event featuring chocolate, its people and its territory, "OPEN Chocolate" The artisanal chocolate shops open their doors to the public, encouraging direct contact with fans of the 'food of the gods', attracting the attention of tourists and residents, for an interesting and new, in addition to tasting many varieties of gourmet chocolate.
 These and other actions we are working on will see the Chamber of Commerce of Ragusa, Cuneo and Belluno engaged in a great challenge: to launch an innovative project in the world, artisan chocolate business. It will be the Fine Chocolate Organization, entrusted by the Chambers, to develop actions.
The Association, in fact, who coordinated the planning of the project will promote initiatives in the program, continuing its strong commitment to enhancing the quality artisan chocolate. 
Italy, ancient land of tastes and knowledge. Over the millennia old recipes are rooted in the territories and with the passing of the centuries have become the expression of the peoples who inhabited those lands.
The combination of old recipes and high quality products is the key to extraordinary success of the Italian culinary tradition. Even the traditional Italian chocolate combines perfectly the ancient recipes and excellence of the agricultural products of the various territories. Precisely for this reason it is difficult to identify the Italian chocolate as a mere "chocolate" as it would be indeed impossible to identify Italian cooking as a single culinary style.
For five centuries, when the cocoa made their appearance, each region has interpreted the raw material mixed with their own traditions, by making unique creations that carry the gestures, the experience and history of our country.
The "Chocolate of Italy" is representing excellence in food production in the “Bel Paese”: with this project they will have more attention from consumers and the sector industry.
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